Kaya Clinic and ThriveCo join forces to expand haircare offering

Skincare and haircare brand Kaya Clinic has partnered with cosmeceutical brand ThriveCo to launch its haircare product line dedicated to addressing specific concerns ranging from hair fall to greying to heat protection among others across Kaya Clinic outlets in India. 

“This collaboration with ThriveCo is a testament to our dedication to offering Kaya’s customers the latest and most effective solutions,” said Kaya India’s CEO Rajiv Nair, Indian Retailer Bureau reported. “By integrating ThriveCo’s advanced cosmeceuticals into our range, we are fortifying our commitment to addressing the evolving beauty and wellness needs of our diverse clientele.”
 
As part of the partnership, Kaya Clinic’s outlets will now retail ThriveCo’s reparative heat protectant spray. The product features third generation bond-building technology named ‘HyaplexTM’ to keep hair healthy during heat styling. 

“We are thrilled to join forces with industry stalwart Kaya Clinic, a brand synonymous with expertise and trust in the beauty industry,” said ThriveCo’s co-founder Saurav Patnaik. “This partnership not only expands our reach but also allows us to take a step towards fulfilling our vision of making world-class products available to a much wider audience in India and abroad.”
 
Kaya Clinic and ThriveCo are working on educational programs to boost customer knowledge and understanding of haircare. The businesses aim to tap into the increasing demand for personalised haircare solutions amongst Indian youth.