Forever New launches collection with Pooja Hegde

Fashion brand Forever New has launched its spring summer 2024 collection ‘Another day in paradise’ with actor Pooja Hegde.

The collection features a wide range of fashion options that include ruffle dresses, bodycon pieces, co-ords, linen tops, and frill neck blouses.

Commenting on the collection, Dhruv Bogra, country manager India of Forever New in a statement said, “The spring/summer 2024 collection is a vibrant celebration of life and style, encouraging individual expression through pieces that are both timeless and timely. Inspired by the natural beauty of the season, each garment is carefully crafted to offer a fresh perspective on contemporary style.”

Pooja Hegde added, “Forever New has always been equivalent with elegance and sophistication. As a brand ambassador, I am delighted to witness the SS24 collection, which continues to uphold these values. Each piece in this collection oozes charm and represents the nature of contemporary style.”

The new collection will be available for purchase on Forever New’s website and retail outlets across India.