Puma collaborates with Kareena Kapoor Khan, Mary Kom, others for WPL campaign

Sportswear brand Puma India has collaborated with actor Kareena Kapoor Khan, co-founder of Sugar Cosmetics Vineeta Singh, boxing champion MC Mary Kom, fashion designer Masaba Gupta and news anchor Faye D’Souza for Women’s Premier League (WPL) campaign.

With this campaign, Puma India aims to popularise women’s cricket in the country and plans to launch a digital film featuring the five women to increase women fan base in India.

Commenting on the campaign, Karthik Balagopalan, managing director at Puma India in a statement said, “As the country’s leading sports brand, Puma has been a long-standing driver of change in shattering gender biases and championing women’s sports. We are confident that this remarkable collaboration will further the narrative, level the playing field, increase fandom and create inspiration for the future generation of women athletes.”

Kareena Kapoor Khan added, “India has seen some significant performances by our female athletes recently but there is so much more scope for it to be brought out with more glory. I’m glad that a brand like Puma has identified this need and come forward with this stand-out campaign to increase the participation of female viewers in women’s cricket.”

As part of the campaign, the five women will attend a Women’s Premier League (WPL) match between Delhi Capitals and Royal Challengers Bangalore in New Delhi on March 10.