Shiprocket, a leading e-commerce enablement platform in India has partnered with Truecaller to help over 3 lakh merchants to streamline their mobile commerce business.
With this partnership, Shiprocket aims to enable merchants to grow in the burgeoning mobile shopping market by providing customers a seamless consumer experience.
Truecaller’s 1-tap number-based OTP-less verification solution will expedite the onboarding process for new sellers on the Shiprocket platform, resulting in faster sign-ups and reduced friction.
Commenting on the partnership, Saahil Goel, co-founder & CEO of Shiprocket in a statement said, “Our partnership with Truecaller ensures that speed and convenience are not just promises but a reality that the merchants can deliver to their consumers. This will help our merchants further reduce cart abandonment rates and expand their consumer base among the mobile-first audiences.”
Priyam Bose, global head developer products at Truecaller added, “With this key collaboration with Shiprocket, we are streamlining and elevating their merchant’s digital-led operations across the consumer experience lifecycle, from onboarding to checkout to communication through our business suite of products from the Truecaller platform.”
Shiprocket’s collaboration with Truecaller comes at a time when the e-commerce industry is evolving rapidly, with significant growth anticipated in mobile commerce with projections indicating it to reach $46.4 billion in India by 2023 according to a report by Statista.
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