Miraggio collaborates with Deme by Gabriella on accessories line

Accessories brand Miraggio has partnered with resort wear label Deme by Gabriella to launch a collaborative handbag line designed to be worn with an all-season wardrobe to fit the needs of modern Indian women. 

“Embarking on this design collaboration with Deme, guided by the creative brilliance of Gabriella,” said Miraggio’s founder and CEO Mohit Jain in a press release. “Our first-of-its-kind collaboration is not just about handbags; it’s a testament to the harmonious blend of diverse visions. Together with Gabriella, we’ve crafted a collection that transcends trends, defining a new standard of elegance and style. This collaboration is not merely about fashion; it’s about creating an experience that resonates with the hearts of enthusiasts, inviting them to partake in the magic of Miraggio & Deme.”
 
The handbag line features more formal designs such as structured tweed bags and more playful pieces such as denim tote bags. Pops of colour add interest and the collection is designed to enable the wearer to embrace their individuality. The line has launched exclusively on Flipkart’s fashion arm Myntra’s e-commerce store. 

“Crafting this collection with Mohit and Miraggio has been an exhilarating journey,” said Deme by Gabriella’s founder Gabriella Demetriades. “Accessories have always held a special place in my heart; they add the finishing touch to style, infusing personality and allure into every look. Partnering with Miraggio felt like a natural synergy, merging our shared dedication to impeccable fashion. Our collaborative collection is a celebration of individuality, unveiling a new era in luxury accessories. This partnership is just the start of an exciting fashion odyssey we’re eager to explore together. Our mutual obsession with bags fuelled the creation of this collection- a testament to our unwavering passion for exquisite design and craftsmanship.”