Nivea India has launched a digital-first campaign titled ‘The Original #TheOG’ featuring actor Madhuri Dixit, singer Shreya Ghoshal, and tennis player Sania Mirza.
Through this campaign, Nivea aims to convey the message of relevance of OGs across generations. Additionally, the campaign with the celebrities reaffirms the product’s role in creating a legacy of skincare.
Commenting on the campaign, Sunil Gadgil, marketing director at Nivea India in a statement said, “With #TheOGs campaign, Nivea India celebrates the timelessness of Nivea Creme and the enduring influence of icons across multiple genres. Amidst the whirlwind of change, certain elements, much like these legendary personalities and our beloved Nivea Creme, defy fleeting trends.”
“The campaign stands as a celebration of the everlasting tradition of care and reliance embodied by Nivea Creme and its iconic blue tin – inviting everyone to partake in a story of timeless original extra care that’s stood the test of time,” he added.
Nivea is expecting its sales to pick up with this campaign due to her mass connect of these celebrities.
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