Fashor launches four EBOs across Chennai, Coimbatore, and Bengaluru

Women’s ethnic and fusion wear brand Fashor has launched four exclusive brand outlets across Chennai, Coimbatore, and Bengaluru under both its ‘Fashor’ and ‘Fashor Luxe’ formats. The business is focusing on expanding its omni-channel operations, supported by a $5 million investment from Blume Ventures.

“Our journey is driven by a vision to democratise designer fashion and bring it closer to women across India,” said Fashor’s CEO and co-founder Vikram Kankaria in a press release. “With each new store, we are not just expanding our retail presence but also enhancing our customer experience by blending traditional craftsmanship with contemporary trends. Chennai, Coimbatore, and Bangalore are key markets with vibrant fashion cultures, and we are excited to deepen our connection with the women in these cities. We believe that Fashor’s unique designs, inclusive size range, and affordable pricing will resonate strongly with our customers and empower them to express their individuality through fashion.”

The brand opened a 1,175 square foot Fashor Luxe store on Bengaluru’s Commercial Street. Spread over two storeys, the outlet offers an inclusive size range and the brand’s premium collections. 

The brand has also launched a Fashor Luxe store in Chennai’s T Nagar to cater to the city’s premium shoppers. Fashor opened stores under its classic ‘Fashor’ retail format in Kattupakkam, Chennai, and RS Puram, Coimbatore and announced that it is on track to reach its target of opening over 100 exclusive brand outlets across India by 2027.

“At Fashor, our mission has always been to celebrate individuality and style,” said Fashor’s chief product officer and co-founder Priyanka Kankaria. “Each store is designed to offer an immersive and personalised shopping experience, reflecting the diverse preferences of modern Indian women. We are thrilled to introduce our Luxe collections in Chennai and Bangalore, bringing a sophisticated yet accessible range of ethnic and fusion wear. Our expansion journey is not just about numbers; it’s about building communities of confident, fashion-forward women who feel empowered through their clothing choices. We are excited to continue this journey and look forward to inspiring more women with our designs.”