Bewakoof names Ishaan Khatter as brand ambassador

Direct-to-consumer fashion brand Bewakoof has named actor Ishaan Khatter as its brand ambassador.

The actor will feature in the brand’s new campaign ‘All Eyes on You’ that will go live across the app, web, social media, and external digital platforms.

With this 360-degree digital-first campaign, Bewakoof intends to strengthen its connection with Gen Z across the country.

Commenting on the association, Prabhkiran Singh, founder of Bewakoof in a statement said, “As a brand built for the youth and the young-at-heart, Bewakoof have always had an edge when it comes to understanding our consumers’ preference. The choice to go with Ishaan Khatter also emerged from our online community deep dives. A Gen Z-alpha himself, he has beautifully portrayed the sentiment we wanted the film to showcase. I am sure it’ll find a strong resonance with the consumers.”

Ishaan Khatter added, “It was great teaming up with the young, high-energy team at Bewakoof. This is my first time working with a fun, cool expression-wear brand and the campaign was everything I thought it would be! Here’s hoping the consumers will enjoy the film as much as I did work on it. Wishing the team at Bewakoof all the best and looking forward to doing more such interesting work in the future.”

Bewakoof, which launched in 2012, is a direct-to-customer brand specialising in western wear. The label that focuses on Gen Z and millennial shoppers retails from its dedicated e-commerce store and multi-brand e-commerce platforms.