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Sunday, December 3, 2023

Levi’s launches Barbie Ferreira collaborative line in select Indian stores

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Denim and casual wear brand Levi’s has launched its collaborative clothing line with actress and creative Barbie Ferreira. The line has gone live on the brand’s India e-commerce store and launched in select stores in the country. 

A look from the Levi’s x Barbie Ferreira collection – Levi’s

“This collection was inspired by my love for beautiful scenes and creating a story with my everyday wardrobe,” said Barbie Ferreira about the collaboration in a press release. “I wanted to play silhouettes that are reminiscent of costuming from my favourite movies. It was important for me that the collection lived somewhere between a dark fairytale and a nostalgic dream.”
Notable garments in the collection include a ‘oversized Long Dress Coat’ in black denim, a ‘Second Skin Top’ featuring an abstract, 1990s style print, a chartreuse pleated, distressed hem skirt, and a lace-up corset among others. Ferreira worked with Levi’s design team to create the collection and was inspired by her own personal aesthetics. 

Ferreira models the collection herself in a campaign shot by Petra Collins. The apparel line also features artwork by Ben Evans.
The Levi’s x Barbie Ferreria collection has launched in the brand’s stores in DLF Mall of India in Noida and Ambience Mall in Gurgaon. Launching the collaborative line in India shows Levi’s focus on the country and the brand has also opened a number of new stores in India recently including in Ranchi’s Mall of Ranchi. In October, Levi’s named India as its largest Asian market and sixth largest global market. 

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