Brigade Group launches interactive festive shopping fair across three Orion Malls

Retail business Brigade Group has launched a festive themed cultural and shopping fair across three Orion Malls in Bengaluru: Orion Mall at Brigade Gateway, Orion Avenue Mall, and Orion Uptown Mall. The event will run until November 19 and is designed to celebrate Indian traditions, drive footfall, and promote new clothing collections. 

“To make this festive season even more special, we are showcasing the diverse cultural heritage of our country through art forms including traditional dances and musical performances,” said Brigade Group’s vice president of retail Sunil Munshi in a press release. “Our aim is not only to entertain the public but also make them aware of the rich culture that prevails in various parts of the country. One of the reasons that drove this thought is that Bengaluru is a truly metropolitan city with residents hailing from various parts of the country.”
 
The festival features special offers from various fashion and lifestyle brands in each of the malls. It also includes a flea market and weekly prize draws for shoppers. 

“Right through the festive season we are showcasing performances by artistes from different states and cultures,” said Munshi. “In the coming days, we have performances that portray the cultural heritage of Karnataka, Tamil Nadu, Kerala, Rajasthan, Gujarat, and West Bengal among others.  To add to the festive atmosphere, we will be adorning our malls in uniquely themed Diwali decor. We have made all possible arrangements for our customers to have an immersive and memorable mall experience.”