Van Heusen Innerwear, a brand from Aditya Birla Fashion and Retail Limited has launched a campaign featuring cricketer Hardik Pandya to promote its newly launched ‘Air Series’ innerwear.
The campaign will be amplified through a mega-media mix across YouTube, Hotstar, Inshorts, ESPN Cricinfo, and Onground activations.
Commenting on the campaign, Puneet Kumar Malik, CEO of Van Heusen Innerwear in a statement said, “We are excited to launch our new campaign featuring cricketing sensation Hardik Pandya. Van Heusen Air Series Innerwear collection is a perfect blend of high performance and fashion, making it a game-changer in the mid-premium segment. We believe Hardik’s unwavering passion and his dynamic persona adds the edge required to make Van Heusen Innerwear reach larger base of consumers seeking ultimate comfort.”
Hardik Pandya added, “I am pleased to be associated with Van Heusen Innerwear for their Air Series campaign. The brand is renowned for its high fashion sense, comfort, and innovation. Van Heusen Air Series innerwear, which is ultra-breathable, ultra-light, and ultra-stretchable, perfectly aligns with my preferences. I look forward to being part of their upcoming brand journey.”
Van Heusen Innerwear has a strong network of over 160 exclusive stores and sells through multi-brand outlets large format retail chains, and e-commerce platforms.
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