Lingerie brand Triumph International has launched a festive women’s inner wear collection exclusively for the Indian market. The country-exclusive line is designed to offer occasion appropriate lingerie for a range of body types.
“The festive collection is not only surrealistic, it aims to dress women with inner wear that not only meets their functional needs and desires but goes beyond that to capture their emotions” said Triumph International’s marketing head for India and Sri Lanka Bhavin Devpuria in a press release.
The festive inner wear line features ‘Blossom Spotlight’ and ‘Flex Smart’ bras which are designed to feel like second skin and come with matching bottoms. Lingerie in the collection uses AIT tech lamination in bra cups for increased breathability and lightweight materials for increased comfort.
The collection is priced from Rs 1,799 and has launched across select Triumph International stores and franchises in India. The line also retails on the brand’s direct to customer India online store and multi-brand e-commerce platforms including Myntra, Amazon, Nykaa Fashion, Zivame, and Flipkart.
Triumph International’s India exclusive launch highlights the global brand’s continued commitment to expanding its customer base in the country. The brand has a history of over 135 years and was first established in Germany. Triumph International first launched on the Indian subcontinent in 1998.
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