White Gold signs Anushree as brand ambassador

White Gold, south India’s gold-buying startup has announced television anchor Anushree as its new brand ambassador.

With this association, White Gold aims to expand its presence and visibility in the south Indian state of Karnataka.

Commenting on the association, Rahul Joseph, founder director of White Gold in a statement said, “We are happy to announce our partnership with television anchor Anushree as the new face of White Gold. Her credibility and rapport with viewers align perfectly with White Gold’s commitment to transparency and convenience.”

Anushree added, “I am excited to join hands with White Gold as their brand ambassador. This collaboration is more than just a partnership – it’s an opportunity to empower individuals with the knowledge they need for informed decisions regarding their precious gold assets. Together, we hope to instil gold selling as a choice for people to overcome their challenges and realise every dream.”

The advertising campaign will air across multiple Kannada satellite channels, including Colours Kannada, TV9, Public TV, Suvarna, and News First. In addition to television commercials, the campaign will include a digital and social media strategy.