US-based lingerie and lifestyle brand Victoria’s Secret has launched its women’s lingerie and sleepwear ranges on its India e-commerce store for the first time to offer its full product range to shoppers across India.
“India, the wait is over,” announced Victoria’s Secret India on Instagram. “We are absolutely thrilled to bring all your favourites online.” The website homepage now features bras from the brand’s new ‘Very Sexy Collection’ and launched a number of promotional offers on its signature ‘Logo Collection’.
The brand’s India website now has dedicated segments for ‘Bras’, ‘Panties’, and ‘Sleep and Lingerie’ and retails a wide selection of inner wear styles and sizes. Victoria’s Secret had already run its online store dedicated to the Indian market for around a year, but it had sold only its accessories and personal care lines and reserved its inner wear collections for its brick-and-mortar stores in the country.
Victoria’s Secret debuted in the Indian market in September, 2022 when it opened its first exclusive brand outlet in Mumbai in the metro’s Phoenix Palladium Mall, Lifestyle Asia reported. Victoria’s Secret was brought to India by its franchisee retailer, the fashion giant Apparel Group. The business has brought a range of international brands to India including Bath & Body Works, Aldo, and Charles & Keith among others.
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