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Nirmals launches new home linen brand ‘Maison by Nirmals’ with Delhi store

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Home linen and accessories business Nirmals Furnishings has launched new store concept ‘Maison by Nirmals’. The business has launched its first ever multi-brand experience boutique for Maison by Nirmals in New Delhi, featuring a wide selection of international premium labels. 

Inside Maison by Nirmals’ new store in Delhi – Maison by Nirmals

“Located in the Delhi Design District on MG Road, a floor above their exclusive flagship store Dialogues by Nirmals, Maison by Nirmals store is designed to envelop you in a unique French environment,” announced the business in a press release on August 29. “The 5,000 square foot space elegantly displays categories such as home linen and accessories.”
 
The store houses a wide selection of brands including Roberto Cavalli Home Linen, ASA selection, Frati Home, Brucs Casa, Tessitura Toscana Telerie, and William Morris Designs by Spliid among others. Products available in the new store include throws, blankets, comforters, throws, towels, and home accessories. 

Inside the bright and spacious store, staff are on hand to offer guidance and help shoppers pick out the right textiles for their home, according to the brand. The store aims to mix Indian heritage aesthetics with European sensibilities.
 
“The products are curated from Italy, Spain, Turkey, England, as well as India,” said Maison by Nirmals’ Director Sachin Chauhan in a press release. “We strive to provide our customers with authentic and chic home décor essentials that help them in turning all their personal spaces into a ‘maison’.”

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