US-based personal care brand Bath and Body Works has opened its fifth store to date in the Bengaluru metro area inside Prestige Group’s Forum Mall. The store is the brand’s 32nd exclusive brand outlet in India.
“Experience pure indulgence at Bath and Body Works, now open at Forum Mall, South Bengaluru,” announced the mall on Facebook. “Immerse yourself in a world of luxurious scents and pampering essentials.”
The store opened its doors to the public with a large-scale sale offering up to 70% off select products. The store has a dedicated segment for its men’s collection as well as areas for fragrances, candles, and a large selection of body care goods.
Bath & Body Works has focused on malls for new India store openings as they offer high levels of shopper footfall. The business opened its first ever store on a high street in India in May this year and chose Bengaluru’s Indira Nagar as its first high street location. Bath & Body Works’ other three exclusive brand outlets in Bengaluru are situated in Ashok Nagar’s Garuda Mall, Binnipete’s Lulu Global Mall, and Whitefield’s Phoenix Marketcity Mall.
Bath & Body Works launched in 1990 in Ohio, US. The brand counts over 425 international franchise outlets and first entered the Indian market in 2018 in partnership with retail giant Apparel Group.
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