AMTD Idea Group, AMTD Digital and L’Officiel announced on Thursday the launch of ‘La Revue des Montres’ publication in Asia.
The French speaking watch magazine, with a history stretching back more than 30 years, will enter Asia this month, targeting watch aficionados in the region.
Under the aegis of AMTD, the magazine will deliver “timely and engaging” watch content through digital and social media platforms. The rollout plan also includes distribution of print editions across Asia, beginning this month with Singapore and Malaysia.
“Asia’s passion for precision and craftsmanship found in luxury watches is unparalleled,” said Dr. Calvin Choi, global chairman of AMTD Group and L’Officiel SAS Inc.
“With the launch of La Revue des Montres in Asia, we are not just responding to the high demand for information about watches in Asia, but also aiming to build a vibrant community of watch collectors across the region.”
The La Revue des Montres community-centric platform will continue to roll out across Asia in the coming months.
The platform, dedicated to providing watch enthusiasts with comprehensive knowledge, valuable resources, and exclusive access to the captivating world of horology, will house its digital content within L’Officiel’s global platform. The quarterly print issues will be released across Asia, with forthcoming launches in countries including Vietnam, the Philippines, and more across Asia.
“La Revue des Montres first appeared in March 1991, on the occasion of the Basel Fair. As the longest- running specialized magazine in France, La Revue des Montres has published more than 300 regular or special issues,” said Stefan Ciejka, chief editor of La Revue des Montres France.
“Being an editorial pioneer in our sector, we have witnessed the extraordinary development of the watch industry for over thirty years. On behalf of the team at La Revue des Montres, I am proud and honored to extend my best wishes for success and happiness to our esteemed colleagues at La Revue des Montres Asia.”
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