B-Tex names actor Boman Irani as brand ambassador

Skincare brand B-Tex has named actor Boman Irani as its new brand ambassador. He will endorse the brand in television, print, and digital campaigns.

With this association, the brand aims to leverage Irani’s popularity, fan base, and influential voice to cement its position as a leading brand in the skincare industry.

Commenting on the association, Ajay Patel, chairman managing director of B-Tex in a statement said, “We are looking forward to welcoming Boman Irani as our brand ambassador. With his immense popularity and influential aura, we stand resolute in the belief that this synergistic partnership shall transcend boundaries, elevating our outreach and fortifying our stance in the ever-evolving market.”

Boman Irani added, “As a brand ambassador for B-Tex, I am humbled to have the opportunity to inspire individuals to embrace their uniqueness and celebrate their skin’s journey to health and vitality. Together, we intend to create a positive impact and empower people to radiate confidence from within.”

B-Tex, one of India’s leading skincare brand retails through pharmacies, retail outlets, and e-commerce platforms.