Zoya launches ‘Her Becoming’ collection with Sonam Kapoor

House of Tata’s fine jewellery brand Zoya has launched new diamond jewellery collection with Bollywood celebrity and brand ambassador Sonam Kapoor. The collection is designed to translate the traditional craft of Ikat into wearable art.

“Zoya has always led design innovation when it comes to fine jewellery,” said Titan’s jewellery division CEO Ajoy Chawla in a press release. “Her Becoming is a remarkably unique look for white diamond jewellery, not just in India but globally. As a proudly Indian brand, Zoya is happy to share this breakthrough collection, which is a testament to the country’s rich legacy of jewellery making and translates a traditional Indian inspiration into timeless designs with global appeal.”

The collection features white diamonds, cut in unexpected shapes. The collection launched at a celebrity-filled runway show where models walked the ramp in ‘Her Becoming’ pieces, paired with vibrant occasion wear, the brand announced on Facebook. Kapoor attended and wore a statement necklace from the line. 

“Zoya’s ‘Her Becoming’ reimagines white diamonds with brilliant geometry,” said Kapoor. “It is a testament to the brand’s savoir faire and artisanal fortitude. The collection’s international design language pushes the boundaries of creation and you see the symphony of emotions in every piece. I personally love the very meaningful narrative of a woman coming alive with a celebration of her every facet.”