Zivame opens new store in Udaipur

Lingerie brand Zivame has opened a new exclusive brand outlet on the ground floor of Urban Square Mall in Udaipur. Bolstering its brick-and-mortar presence in Rajasthan, the new store houses Zivame’s full selection of women’s intimate wear.

“Experience the Zivame Revolution: embrace confidence, comfort, and style,” announced Urban Square Mall on Facebook, sharing photos of the new outlet. “Unleash your inner confidence with style at Zivame, now open.”
 
In addition to its core lingerie line, Zivame also retails a selection of lounge wear, sleepwear, shape wear, and activewear in both regular and plus sizes. The right side of the new store is dedicated to its apparel lines while the left side is focused on its lingerie collections. 

The brand joins a range of Indian and international fashion brands in the mall including Madame, Biba, W, Lifestyle, Levi’s, And, Van Heusen, Pantaloons, and Louis Philippe among others. Urban Square Mall was launched by the Bhumika Group and is part of a large scale, mixed-use development which also includes apartments and office spaces. 
 
Zivame was launched by Richa Kar in 2011 and today describes itself as the “number one business to customer intimate wear brand in India”. The brand counts over 150 brick-and-mortar stores and also has a presence in over 4,000 partner stores located across India.