Zighrana, an Indian luxury perfume brand has launched its latest collection ‘Ayodhya Ittar’ to pay homage to Lord Ram. The collection was launched on the day of the Ayodhya Ram Mandir inauguration ceremony.
The Ayodhya Ittar priced at Rs 4,500 ($55) has been created with a blend of rose petals and the grounding notes of sandalwood.
The brand has also launched a pack of 30 handcrafted incense cones in the fragrance of Kapoor Kachri to complement the Ayodhya Ittar.
Commenting on the launch, Swapnil Pathak Sharma, owner of Zighrana in a statement said, “The unveiling of Ayodhya Ittar holds immense significance for us. This trilogy, comprising Ayodhya Ittar, Kapoor Kachri Incense Cones, and Brass Incensory in one luxurious box, signifies our profound respect for the Pran Pratistha ceremony of Prabhu Shri Ram.”
“We take pride in being recognized by the One District One Product (ODOP) initiative, a beacon for fostering balanced regional development across every district in the country. Our Ittars not only showcase the rich diversity of our district but also propel us towards a future marked by inclusive development and economic prosperity,” she added.
Founded in 1911, Zighrana, a brand based out of Kannauj sells from its website and e-commerce platforms across India.
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