Yes Madam launches campaign with Shraddha and Shakti Kapoor

Yes Madam, a salon and beauty service provider has launched its new campaign featuring father-daughter duo of Shraddha Kapoor and Shakti Kapoor.

With this campaign, the brand aims to widen its reach and promote its beauty services to a larger audience across the country.

The campaign will feature a video with Shakti Kapoor and Shraddha Kapoor that will be promoted across different media platforms.

Commenting on the campaign, Akanksha Vishnoi, co-founder of Yes Madam in a statement said, “At Yes Madam we offer millions of Indians professional salon treatments in the comfort of their homes. Our campaign featuring the father -daughter duo perfectly personified our brand’s promise of trust, expertise, and family-friendly service at affordable prices.”

Shraddha Kapoor added, “Collaborating with Yes Madam is special because the agenda is to give back to society. Yes Madam is empowering women across India and to be a part of something that propels young girls’ dreams, making me immensely proud.”

Recently, Yes Madam launched its first ever brick-and-mortar experience centre marking its foray into omni-channel retail. The business plans to launch 20 experience centres by the end of the 2025 financial year.