Wrangler launches brand campaign with Smriti Mandhana

Wrangler has launched a new brand campaign titled ‘What Shapes You, Makes You’ with Indian cricketer Smriti Mandhana.

The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter, and Instagram during the ICC Men’s Cricket World Cup 2023.

With this campaign, Wrangler aims to build greater awareness and consideration among consumers in India.

Commenting on the campaign, Nitin Chhabra, CEO of Ace Turtle in a statement said, “We are delighted to launch the new brand campaign with Smriti Mandhana for Wrangler during the Men’s Cricket World Cup that coincides with India’s festive season. We are confident that the campaign will help to build on Wrangler’s brand equity and help us drive more footfalls at our retail stores and traffic on online channels. We aim to significantly grow Wrangler’s business in India by the end of the current fiscal year.”

Smriti Mandhana added, “My Wrangler journey has been a special one, capturing my growth and experiences. From the denim that’s been with me since my early cricket days to what it represents today, this campaign captures my journey in parallel to the continued legacy of the brand.”

Ace Turtle is the exclusive licensee of Wrangler in India and other South Asian markets. Wrangler currently has a physical retail store network across India with 53 stores and plans to further expand by opening new stores this year.