Woovly secures funding from Sony Innovation Fund, others

Bengaluru-based social commerce platform Woovly has secured an undisclosed funding from investors like Sony Innovation Fund, SOSV, RTAF, and Vinners.

The start-up will utilise the funds improve its platform and expansion of user base. It plans to expand its reach and explore new market segments like fashion, home decor, and lifestyle.

Commenting on the investment, Gen Tsuchikawa, CEO of Sony Ventures Corporation in a statement said, “We are thrilled to be part of Woovly’s journey and support their vision for shaping ‘content-driven commerce’. Their innovative integration of immersive video content and seamless shopping experiences truly sets them apart and well positions them to capitalise on the growth of India’s digital retail sector.”

Neha Suyal and J Venkat, co-founders of Woovly added, “This funding round will enable us to further enhance our platform and continue our mission of offering a seamless and engaging social commerce experience to our users. We are excited about the opportunities that lie ahead and look forward to taking Woovly to new heights in the industry.”

Launched in 2020 by Neha Suyal and J Venkat, Woovly mainly caters to millennials in tier 2, 3 cities offering them a platform for buying beauty and personal care products.