Westside launches ‘Wesness’ fitness initiative across 25 stores

Fashion and lifestyle retail chain Westside has partnered with integrated heart-fitness platform Fitpage to launch a new fitness initiative named ‘Wesness’. The interactive fitness program will include events for the public at Westside stores across India.

“The WestStyleClub offers our customers a new benefit this season,” said Westside’s head of beauty and customer Umashan Naidoo in a press release. “We have collaborated with Fitpage to create a fun, inclusive safe space to enjoy yoga, zumba, walk, and run. As our footprint grows across the country, we wanted to repurpose our stores in order to inspire wellness and build a safe community for our customers. This adds to our brand’s stylish endeavour from not just having new fashion every week but having a fun, nurturing, and healthy lifestyle. Through initiatives like this, we wish to move people and cultivate an environment that brings like-minded people together.”
 
To celebrate Westside’s 25th anniversary this year, the business will organise ‘Wesness’ fitness sessions across 25 of its stores in 17 cities including Chennai, Ghaziabad, Hyderabad, and Kolkata. The sessions will include yoga, zumba, walking, and running and the general public can sign up for Rs 595 per month as part of the brand’s community building efforts.

“Fitpage has always been about promoting health and wellbeing through a methodical approach that is driven by science,” said Fitpage’s founder and CEO Vikas Singh.  “Wesness to us is a place where we can inculcate an active lifestyle in every individual, transform them into a healthier version of themselves and consequently build a healthier community in the near future. We believe that wellbeing is not an addition to life; it is in fact a lifestyle. And that’s what we are pursuing through Wesness.”