VR Diamonds launches flagship store in New Delhi

Diamond jewellery brand VR Diamonds has launched a flagship store in New Delhi to connect with shoppers in the capital. Located at M-41, the boutique offers a wide range of diamond and coloured gemstone jewellery.

“Embarking on a journey of unmatched elegance and innovation, VR Diamonds sets a new standard for luxury and craftsmanship with the grand launch of its latest venture,” announced the brand in a press release. “Catering exclusively to a discerning clientele seeking unparalleled designs and certified diamonds, VR Diamonds offers personalised, one-of-a-kind creations that epitomise luxury and refinement. With a focus on exclusivity and unparalleled quality, VR Diamonds continues to redefine luxury in the diamond jewellery landscape.”
 
The store houses a wide selection of solitaire engagement rings as well as necklaces, earrings, and bracelets, designed for bridal and occasion wear to everyday wear. The boutique’s interior is white with gold and navy blue accents to create a modern, comfortable space.
 
Jewellery is displayed in glass cabinets and multiple seating areas enable shoppers to discuss their jewellery needs with shop staff. All jewellery sold at the flagship store includes a, ‘IGI Trusted Jeweler’ certificate.
 
VR Diamonds is a subsidiary of loose diamonds and wholesale diamond jewellery business BPD. The brand is led by Prakash Kalra and his son Vishal Kalra and describes its products as “luxury jewellery”.