VIP Industries Limited launches new lightweight luggage line

Luggage and travel accessories brand VIP Industries has launched a new lightweight luggage line named ‘VIP Airtron’. The line launched with a CGI promotion which uses technology to showcase the brand in a new light as part of its ‘Light Up Your Next’ campaign.

“Our dedication to pioneering new technology-first solutions for marketing remains unwavering,” said VIP Industries’ vice president of marketing Praful Gupta in a press release. “The integration of CGI in our #LightUpYourNext campaign isn’t just a trend; it’s a deliberate step towards embracing the future of marketing. VIP Industries aims to consistently push the envelope, leveraging technology to create experiences that resonate deeply with our audience.”
 
By launching with a CGI campaign, VIP Industries aims to offer an immersive experience to shoppers and engage audiences on its social media accounts. The brand has reported a 32% engagement rate for its campaign so far and has garnered 15 million impressions. 

“CGI isn’t just stunning visuals; it’s the launchpad from hefty budgets to creative brilliance,” said VIP Industries’ Suyash Dongare. “With Airtron’s CGI-powered unveiling in our #LightUpYourNext campaign, we’ve proven that innovation can be both cost-effective and visually breathtaking- ushering in a new era of product marketing- where luggage isn’t just carried; it floats through cityscapes and transports viewers to a surreal realm. This campaign is more than just a showcase of innovation- it’s a testament to our commitment to providing travelers with exceptional, cutting-edge solutions and immersive marketing experiences as well. The overwhelming response from our audience has been wonderful to witness.”