Swiss Army Knife, luggage, and accessories brand Victorinox has opened a new exclusive brand outlet in Mumbai inside the metro’s Oberoi Mall. The outlet retails a wide range of luggage, accessories, travel goods, bags, and backpacks.
“Victorinox [is] known for inventing the famous Swiss Army Knife and is praised for its top-notch quality and innovative products,” announced Oberoi Mall on Facebook. “The brand offers a variety of cutlery, knives, watches, travel gear, and fragrances. Now open at Oberoi Mall! See more, do more, and explore more with their original range of products!”
In September, Victorinox opened a new shop-in-shop in Kochi inside the Gute Reise store on the first floor of Forum Mall in Maradu. The launch added to Victorinox’ brick-and-mortar presence in Kerala and the brand announced at the time that it plans to open 10 more multi-product category stores by the end of the year.
Victorinox opened its flagship India store in Mumbai’s Palladium Mall in May, 2022. The brand’s shop-in-shops are mainly located in a mix of malls, high-streets, and airports to reach a diverse range of customers. The brand is headquartered in Ibach, Switzerland and is known for its signature ‘Original Swiss Army Knife’, a portable device with numerous fold out tools such as scissors, bottle openers, and knives.
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