Victoria’s Secret opens second Pune store in Kopa Mall

Lingerie, personal care, and lifestyle brand Victoria’s Secret has opened its second exclusive brand outlet in the city of Pune to bolster its brick and mortar presence in Maharashtra. Located inside Pune’s recently opened Kopa shopping centre, the store focuses on the brand’s sleepwear and personal care lines. 

“We are excited to announce the opening of Victoria’s Secret’s most recent store at The Kopa, Pune,” wrote Apparel Group India Private Limited on Linkedin, sharing several photos of the new store. Apparel Group India runs Victoria’s Secret’s stores and e-commerce platform in the Indian market. 

The store has a large, open façade flanked by two digital screens showing clips from Victoria’s Secret’s latest promotions. Inside the store, the middle segment is dedicated to the brand’s sleep wear and key seasonal products while the outer walls display perfume, personal care, and perfume goods. A small segment at the back of the store retails Victoria’s Secret’s lingerie line and the outlet’s interior has been designed to look like a boudoir. 

Lake Shore India Advisory Private Limited launched Kopa Mall in Pune at the end of October this year. The business is a vertically integrated, real estate investment management business specialising in large-scale retail and retail-led mixed-use projects in large Indian cities. Based in Mumbai, the business has thus far opened shopping destinations across four Indian cities.