Vega launches campaign with Ananya Panday for its straightener brushes

Vega, India’s leading styling appliances brand has launched a new campaign featuring its brand ambassador and Bollywood actor Ananya Panday.

In the campaign, the actor will be seen endorsing the brand’s its Litstyle hair straightener brushes which it claims gives a long-lasting straightening effect for up to 12 hours.

The campaign targeted at India’s young generation featuring videos will roll out across various digital platforms. Additionally, Vega will engage with community through various social channels and platforms.

Commenting on the campaign, Sandeep Jain, director at Vega in a statement said, “At Vega, our mission has always been to make hair styling simple and accessible for all. We focus on tools and technologies that simplify and enhance user-experience across head-to-toe grooming and styling. The Vega L1 Hair Straightener Brush is a testament to our commitment to innovation catering to evolving aspirations of our consumers.”

Eiti Singhal, chief marketing officer at Vega added, “Vega has always been a pioneer in reshaping the beauty landscape and embracing consumer trends. With this campaign for our women personal care appliances category, we aim to empower consumers focusing on products that deliver effortless styling and experiences.”

The Vega Litstyle hair straightener brushes are available across leading e-commerce, quick commerce, retail stores and the brand’s website.