Veg Non Veg collaborates with Boxout FM for limited edition launch

Sneaker retailer Veg Non Veg has collaborated with alternative online radio station Boxout.FM to launch a limited edition hockey jersey. The garment is designed to celebrate both entities’ seventh anniversaries and debuted with a creative community event. 

“Community is everything for us, and to commemorate our seven-year milestone, Veg Non Veg and Boxout.FM invited a collective of artists from our communities to ‘The Table’ to share a meal, share thoughts, reminisce the last seven years and imagine the seven to come,” announced Veg Non Veg on Facebook. “Dinner is served.”
 
The Veg Non Veg x Boxout.FM Hockey Jersey features customised Hindi text to symbolise the years 2016 and 2023 by a gramophone motif to illustrate both business’ passion for music, Veg Non Veg announced in a press release. The jersey launched on Veg Non Veg’s direct to customer e-commerce store as well as in its India brick-and-mortar stores on February 8, priced at Rs 6,000. 

“Drawing inspiration from the vibrant and dynamic street style scene, the jersey embodies the spirit of urban creativity and self-expression,” announced the brand in a press release. “This collaboration represents a celebration of seven years of creativity, collaboration, and cultural impact.”