Van Heusen, a premium menswear brands from Aditya Birla Fashion and Retail Ltd (ABFRL) has expanded its product range with its entry into the wedding suits and blazers space.
The brand has launched its new range with a campaign ‘Van Heusen Weddings’. The campaign will be promoted through a 360-degree multimedia promotion plan, including television, digital channels, print publications, and outdoor advertising.
Commenting on the campaign, Abhay Bahugune, chief operating officer at Van Heusen in a statement said, “At Van Heusen, we recognize that suits have transcended their traditional roles in corporate settings. This campaign signifies the launch of our premium ceremonial suits and blazers collection, tailored to the discerning consumer.”
“The collection showcases unique colours, sophisticated embellishments and premium fabrics, heralding a fresh interpretation of wedding attire,” he added.
The wedding collection will also be available at online marketplaces like Flipkart, Amazon, Myntra and the brand’s official website.
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