United Colors of Benetton has launched a premium men’s cashmere line in India, available at select retail stores. The new line expands the brand’s premium offering in the country.
The new ‘Premium Cashmere Knitwear Collection’ offers men a range of 100% Italian cashmere yarn jumpers to mix comfort with style, United Colors of Benetton announced in a press release. The new men’s line shows the brand’s focus on expanding its premium offering in India.
“Benetton’s cashmere knitwear collection is a testament to the brand’s commitment to offering the finest quality clothing,” announced the brand in a press release. “Whether you’re looking to elevate your winter wardrobe or searching for the perfect gift, our cashmere sweaters are the ultimate choice for those who appreciate the finer things in life. Indulge in the warmth and sophistication of Benetton’s cashmere pieces and elevate your style this season.”
The cashmere line is priced at Rs 16,999 and comes in a classic colour palette of greys, neutrals, blacks, and jewel toned greens and blues. The collection’s ‘Long Sleeve Clean Cut Crew Neck Sweater’ has a simple silhouette and is designed to be worn in the office on during leisure time.
United Colors of Benetton was founded in 1965 and is based in Italy. The global brand entered the Indian market in 1991 and counts around 350 stores across the country.
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