Typsy Beauty aims to become one of India’s top five beauty brands in five years

Cosmetics brand Typsy Beauty aims to become one of India’s top five beauty brands in the next five years. The label is eyeing international expansion and plans to expand with an omni-channel approach. 

“I see Typsy being in the top five brands in India,” said brand head Kairavi Bharat Ram in a press release. “The aspirational brand for every young girl and the go to brand for every woman. I want to create experiential centres around the country for people to come and try our products. I want us to have a community of makeup lovers where we celebrate each other. I want us to start exploring other markets outside India after conquering here. I want to be known as the brand that creates viral products!”
 
Typsy Beauty has opened a total of four stores in Delhi NCR to date and plans to continue to expand its brick-and-mortar footprint in the country as part of an omni-channel strategy. “We’re looking at expanding our footprint online as well as offline, and of course we always have new concoctions brewing in the Typsy lab,” said Bharat Ram. 

Bharat Ram launched Typsy Beauty after becoming acquainted with the beauty products available in India when making makeup tutorial videos for YouTube and feeling a lack of excitement with the goods on sale. The entrepreneur aims to use Typsy Beauty to create an inclusive community for makeup lovers across India.