Type Beauty expands product offering with lash growth mascara range

Cosmetics brand Type Beauty has expanded its product offering and launched a new lash growth mascara range featuring different products for different lash effects. The product line launched with a Women’s Day themed event in New Delhi. 

“Type Beauty Inc. is proud to redefine beauty standards with our revolutionary mascara trio – Lash Out,” said Type Beauty Inc’s founder Ananya Kapur in a press release. “With potent blends of Multi-Peptide complex and Arginine, our mascaras offer unparalleled length, volume, and curls while nurturing lashes. We’re excited to empower individuals to elevate their lash game with confidence and style, especially on Women’s Day. Lash Out is our gift to you, celebrating your beauty.” 

Type Beauty partnered with eatery and venue Buen Delhi to hold a launch party for the mascara range on International Women’s Day on March 8. The event brought together a group of women entrepreneurs from the capital to celebrate female empowerment along with the new product line. 

“It was a pleasure to host Type Beauty’s launch at Buen’s,” said Buen’s owner Sagar Garg. “Our team was full of spirits and zeal to make Type’s launch a huge success. On the occasion of Women’s Day, it was a delight to be around such successful and empowered women who are now a leading face in industries. We felt equally motivated and inspired having witnessed the unfolding.”
 
Type Beauty Inc’s new line features a ‘Lash Out Lengthening Mascara’, a ‘Lash Out Volumizing Mascara’, and a ‘Lash Our Curling Mascara’ with different shaped wands to achieve each result. The product range has launched on its direct to customer website and is priced from Rs 699.