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Tuesday, December 24, 2024

Two Point Two plans to re-enter international market

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Streetwear-inspired, gender neutral brand Two Point Two plans to re-enter the international market. The label aims to bring its avant-garde designs to global customers as it enters new markets. 

A graphic look from Two Point Two’s new collection – Two Point Two- Facebook

“We did London Fashion Week and Los Angeles Fashion Week just before the pandemic hit,” Two Point Two’s founder and creative director Anvita Sharma told Vogue India. “We are now preparing to re-enter the international market, specifically New York and Paris.” 
 
The brand’s collections are designed to be gender neutral and to go beyond concepts such as size or age. Two Point Two’s latest launch ‘A Warrior’s Journey’ explores the Japanese martial arts tradition of ‘Shu-Ha-Ri’ and plays with oversized prints, deconstructed silhouettes, and graphic motifs, the brand announced on Facebook. The collection’s aesthetic is designed for a global audience, showing its international focus of late. 

“I appreciate incorporating streetwear elements into our tailoring and high couture aesthetic to create a balance between tenderness and strength, sensuality and sophistication, as well as masculinity and femininity,” said Sharma about her design process. Indeed, streetwear influences such as loose trousers and platform converse shoes feature front and centre in Two Point Two’s latest collection. 
 
Two Point Two is based in New Delhi and retails from its direct to customer e-commerce store. The business aims to pursue sustainable manufacturing processes and has previously worked with textiles made from lotus, rose petals, and orange among others.  

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