Vedant Fashions’ ethnic and traditional wear brand Twamev has opened its first brick-and-mortar store to date in Bengaluru to house its full men’s and women’s collections. The exclusive brand outlet is located at Shivaji Nagar.
The store opened its doors to the public on June 29, the brand announced in a press release. With its gold illuminated storefront featuring an abstract pattern and spacious interior, the store is designed to be a hub for premium occasion wear in the Bengaluru metro area.
“Bangalore has a vibrant fashion landscape and diverse customer base,” said Twamev’s CEO Raghav Twamev in a press release. “It is rich in cultural heritage and the city embraces a strong appreciation for traditional attire. By establishing retail stores in this city, we aim to cater to the discerning fashion needs of the local population and provide them with a captivating shopping experience.”
The store features a number of seating areas to enable shoppers to have consultations on their occasion and wedding attire. The interior has a minimalist feel with a cream colour palette and just a few plants to add greenery in order to highlight the bright hues of Twamev’s lehengas, sarees, gowns, and tailored suits among other classic traditional wear pieces.
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