Tribe Amrapali plans retail expansion in India

Tribe Amrapali, a sub-brand of the House of Amrapali is planning to expand its retail presence with the addition of new stores across the country in the coming months.

The brand has been on an expansion spree recently with the launch of new stores in Mumbai, Hyderabad, Delhi, Ahmedabad, and Bangalore. It plans to open its 20th store very soon in Pune.

Commenting on the expansion, Akanksha Arora, CEO of Tribe Amrapali in a statement said, “With more stores, we hope to expand our reach to more consumers of jewellery in India, allowing them to engage with our products before purchase; and with 7 of our stores being in airports across India, we hope to expand our reach to more cities and countries in the world as well.”

“We have always seen a 50:50 ratio in the percentage of sales online and in store and our target audience would be the evolved women of today, spread across ages.”

Tribe Amrapali offers a diverse range of jewellery collections which range from Rs 500 ($5) to Rs 2 lacs.