Tranoï Tokyo’s first edition attracts nearly 3,500 visitors

The Tranoï Tokyo trade show drew a full house on September 4-5, during Tokyo Fashion Week. In total, 3,499 visitors came to browse the 170 exhibitors at the Bellesalle venue in the bustling Shibuya district, the Japanese capital’s uber-directional beating heart. It was the first edition held outside Paris for Tranoï, an event founded 26 years ago, which landed in the Japanese capital with the goal of positioning itself as Asia’s leading fashion show.

Tranoï Tokyo’s organisers were delighted with the success of the womenswear show’s first edition on Japanese soil, and hailed a “record” attendance: “the show was simply never less than busy during both days,” said Tranoï in a statement. 

Tranoï’s first Japanese edition a “great success”

“This first edition was a great success: the aisles were full, there were queues at the entrances, and plenty of orders taken: business was incredibly buoyant! This reinforces our belief in our objective for 2025: To make Tranoï Tokyo the leading fashion show in Asia,” said Boris Provost, Tranoï’s managing director.

Among the visitors, the majority of buyers came from Japan, notably from the country’s main department stores like Isetan, United Arrows, Ships, Beams and Tomorrowland. Visitors came also from other Asian countries, like South Korea, Singapore, Taiwan and China.

For its 3,499 visitors, Tranoï Tokyo showcased the Spring/Summer 2025 collections by a curated selection of 170 international brands and designers. Among them, Japanese label CA4LA with its chic accessories, Blue Japan with its indigo-coloured wardrobe, French sustainable sneakers brand Belledone, British jewellery brand Tateossian, Swedish brand Wigens with its cocooning headgear, and the African designers promoted by Canex, including Dina Shaker from Egypt.

“I came to reconnect with the premium clients I used to have before the pandemic, and Tranoï Tokyo enabled me to find almost all of them, including some very important clients I hadn’t seen for a long time,” said Myriam Sans-Arcidet, founder of raffia accessories brand Sans-Arcidet Paris.

The show’s cosmopolitan attendance delighted exhibitors such as Becky Hong, founder of Pleats Mama, a South Korean brand specialised in pleated handbags: “We’re extremely happy, we’ve had a lot of contacts with buyers and retailers, not only from Japan but also from elsewhere.” According to renowned Japanese influencer Yu Masui, the Tranoï Tokyo show has become the “new fashion hub in Asia.” 

While Tranoï is aiming to reposition itself in the designer menswear segment by tweaking its format (in January, the show featured women’s pre-collections, then gave the June edition a miss), the success of its first Japanese edition is for the organisers proof of its solid positioning in the high-end womenswear segment. During Paris Fashion Week Women, Tranoï Paris will be held on September 26-29 at the Palais de la Bourse in the French capital, showcasing 180 exhibitors from France and abroad.