Tata Group’s Titan Company Limited has opened 12 stores for its Titan World and Helios retail chains across Delhi NCR. The business has invested Rs 15 crore in the endeavour.
Titan Company Limited has significantly expanded its brick-and-mortar presence in Delhi NCR to bolster brand awareness and reach more shoppers, ET Retail reported. The business is eyeing 25% growth from these new stores as well as overall growth of almost 20%.
The business opened the new stores ahead of the autumn festive season, traditionally a busy time for fine jewellery businesses due to the wedding season and festive gifting. Titan World is now present in over 275 Indian cities, according to its Facebook page, and Helios counts over 195 India multi-brand stores, according to its website.
Titan World, which specialises in premium watches, has also launched a campaign for the festival of Raksha Bandhan, the business announced on Facebook. Titan World is offering over 5,000 watches at 40% off for women and over 1,000 watches at 40% off for men as a promotional offer for Rakhi gifting.
Helios, which Titan Company Limited describes as, “India’s largest multi-brand premium watch retailer” on its website, offers watches by over 30 international brands. The business also runs its own in-house watch brands.
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