Titan Eyeplus launches premium glasses brand Zefr

Titan Eyeplus has entered the premium eyeglass segment by launching ‘Zefr’ as a line of glasses for both men and women. The eye wear line is priced from Rs 34,000 and is manufactured in France. 

“Experience the zenith of lightweight comfort and unparalleled luxury in eyewear, where every frame is a masterpiece of delicacy and design,” Titan Eyeplus announced on Facebook to launch Zefr. “Each product is a testament to the pursuit of perfection, where every curve, every contour, and every component is meticulously engineered to deliver unparalleled comfort and style. Come experience engineered luxury.” 
 
The Zefr glasses line has initially launched across select Titan Eyeplus stores in Delhi, Bengaluru, Mumbai, Lucknow, and Chennai. Titan Eyeplus has also launched the Zefr line on its e-commerce store. 

To highlight its connection to France, frames are named after French cities including Normandy, Metz, Nice, Cannes, and Dijon among others, according to the brand’s website. The frames have a sleek, office appropriate style and many frames are rimless or have slender frames. 
 
Titan Company launched four other brands and product lines this August comprising Neo Sync Progressive lenses, DrivEZ lenses, Titan EyeX 2.0, and Fastrack Vibes 2.0. The DrivEZ glasses line focuses on night driving lenses which are designed to be both functional and stylish. 
 
“This year our focus has been premiumisation and innovation,” said Titan Company’s chief executive officer of eye-care Saumen Bhaumik, India Retailing reported. “The launch of Zefr, Neo Sync, DrivEZ, and Gen 2 of our Smart Glasses exemplify our strategic approach to cater to the burgeoning demand in the frames and lenses.”