Tira launches new private label brand ‘Nails Our Way’

Reliance Retail’s beauty retail chain Tira has launched a new private label named ‘Nails Our Way’ featuring premium nail colour and care products. The brand launch is part of the business’ significant beauty offering expansion plan.

“‘Nails Our Way’ brings an innovative approach to nail care, with a product line that includes the ‘Gel Well’, ‘Swift Dry’, ‘Breathe Away’, and ‘Treat Coat’ nail enamel collections,” announced the brand in a press release. “These collections boast a diverse palette of colours, ensuring a perfect match for every mood and occasion. Alongside vibrant enamels, the line offers essential nail care products including the ‘No Bump Base’, ‘Cuti Care’, and ‘Toughen Up’ solutions to nourish, strengthen, and protect nails.”
 
The line is designed to encourage shoppers to explore their creativity with a wide selection of bright colours. With modern packaging and a playful aesthetic, the private label brand is designed to enable Tira to further connect with Gen Z shoppers.
 
Reliance Retail Limited launched Tira in April 2023 as an omni-channel beauty retail platform to offer customised shopping experiences and a multi-brand selection of products. Online, Tira retails through its website and shopping app and offline through its network of brick-and-mortar stores where its team of beauty advisors are trained to guide shoppers to find the products that work best for them.