Tira launches flagship luxury beauty store at Mumbai’s Jio World Plaza

Reliance Retail’s multi-brand beauty business Tira has launched a flagship luxury beauty store in Mumbai’s Jio World Plaza mall measuring over 6,200 square feet and housing 15 shop-in-shop boutiques for premium global beauty, skincare, and fragrance brands.

Tira’s new address in Mumbai launched on November 13, the business announced in a press release. Designed to offer an “experience that is comparable with the best of global standards in luxury beauty retail,” the store focuses on creating an immersive retail experience with exclusive in-store services.
 
“At Tira, we are creating a destination that redefines luxury in beauty for India, blending world-class brands with elevated services to craft an experience unlike any other,” said Reliance Retail Ventures Limited’s executive director Isha Ambani in a press release. “Our Tira flagship store at Jio World Plaza represents a commitment to celebrating beauty in its finest form– where every detail is designed to indulge, inspire, and transform. We are excited to invite our customers on this extraordinary journey into luxury beauty.”
 
The store houses brands including Dior, Estée Lauder, Yves Saint Laurent, La Mer, Prada, and Valentino. As the exclusive retailer of international brand Augustinus Bader in India, Tira’s new store also has a curated selection of the label’s targeted skincare products.
 
Tira’s Dior shop-in-shop offers the ‘Dior Addict Beauty Ritual’ product line which combines skincare and beauty products. Shoppers can also browse a global selection of luxury fragrances at ‘The Scent Room.’
 
The Tira ‘Beauty Suite’ offers treatments including a ‘Signature Glow’ facial and ‘Aqua Infusion’ among others to address specific skincare concerns. The store’s Tira Cafe mixes refreshment with beauty by offering collagen and spirulina infused drinks along with small bites and transforms into a champagne bar for special occasions.