Tira expands own brand offering to include beauty tools

Cosmetics and personal care retailer Tira has launched its own brand of makeup tools. The new product line bolsters its own-brand makeup offering and includes an accessible range of facial rollers, Gua Sha tools, and makeup brushes among other goods.

“We’re so thrilled to announce that Tira Tools is here,” the brand announced on Facebook on April 10. “Whether you’re a novice or a pro, these essentials have you sorted- you’ll be able to be sculpt your face, craft a killer contour and build a perfect cut crease.”
 
The new beauty tools line has launched on Tira’s e-commerce store as well as in its brick-and-mortar stores across India. The product line includes different sizes of makeup brushes designed for techniques such as blush and eyeshadow application as well as spoolies for mascara and brow gel application.
 
Tira is based in Mumbai and is owned by Reliance Industries Limited’s fashion and lifestyle business Reliance Retail, headed by Isha Ambani. The business opened its first store in 2023 and takes an omni-channel approach to retail to reach shoppers across India with its selection of Indian and international brands.