Tira adds to Mumbai network with new Kurla store

Multi-brand beauty and personal care retailer Tira has opened its second store in Mumbai this month to bolster its brick-and-mortar presence in the metro. The store is located in the city’s Kurla neighbourhood and houses a range of Indian and international brands.

“Hello, Kurla, Tira is now in your neighbourhood,” announced the business on Facebook. “Your one stop shop for all-things-beauty.”
 
At the beginning of the month, Tira opened its 11th India store inside the Vama department store on Peddar Road in South Mumbai. The business made its brick-and-mortar debut in Mumbai in April 2023 with a store inside Reliance Industries Limited’s Jio World Drive mall and retails brands including Mac Cosmetics, Alan Truman, Huda Beauty, The Derma Co, and Foxtale among others.
 
Tira also recently launched nail care brand Nails Our Way on its e-commerce platform, the business announced on Facebook. The brand launched with a wide selection of bright nail varnishes designed to appeal to Gen Z shoppers looking for bold hues.
 
“Nails Our Way is all about self-expression and individuality- we think that your manicure seriously screams volumes about who you are,” announced Tira on Facebook. “Bold, chill, fun, experimental or classic- however you’re feeling, there’s a nail colour or system that’ll echo it. After all, how better than your tips to embrace the you-est you?”