Watchmaker Timex has partnered with actor Ananya Panday for its latest campaign titled ‘Waste More Time’.
With this new campaign, the brand aims to reach its diverse consumers through campaigns, content, and in-store events.
Commenting on the association, Ananya Panday in a statement said, “I had so much fun shooting for the ‘Waste More Time’ campaign, a message so unique and so striking. I could connect to it immediately. In a world that often demands us to be busy all the time, Timex reminds us that doing what makes us truly happy is never a waste. I am thrilled to be associated with Timex.”
Deepak Chhabra, managing director at Timex India added, “We are excited to have Ananya Panday as the face of the campaign. Her personality and the appeal she has among audiences of all ages is commendable. Together with Ananya and the Waste More Time campaign, we hope to strike a chord with our consumers who appreciate honesty in brands and to reinforce the fashion and lifestyle imagery of the brand.”
Timex Group oversees the production of well-known watch brands including Timex, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Philipp Plein, Ted Baker, Missoni, and Furla.
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