Timberland confirms Nina Flood as brand president

A rapid endorsement. A month ago, VF Corp. appointed Nina Flood as interim brand president of Timberland, following Susie Mulder’s departure.

Lifestyle giant VF Corp. has decided to place its confidence in an experienced executive like Flood, who knows the group’s inner workings very well, having joined it more than 20 years ago, and has made her role as brand president permanent.

Earlier this year, Flood took charge of Timberland’s EMEA region, and has now stepped up to oversee the brand’s worldwide business.

In H1 of its non-standard fiscal year, which closed at the end of September, Timberland’s sales fell by 6% to $742.5 million.