By
Fibre2Fashion
Published
Dec 13, 2023
India-based The Yarn Bazaar aims to bring out a digital twist to textile storytelling with The Yarn Bazaar Stories Podcast.
In an era dominated by rapid digitisation, where individuals have transitioned from traditional mediums to mobile phones for accessing content, the textile industry found itself at an interesting crossroads. Despite the surge in digital platforms, the podcast medium, a growing trend in various sectors, remained relatively unexplored in the textile domain. The Yarn Bazaar Stories Podcast emerged as a response to this untapped potential.
The podcast was conceived with a mission—to bridge the gap between the seasoned veterans of the textile industry and the younger generation seeking inspiration. In an industry where role models were few and inaccessible, the company envisioned a platform where industry experts could share their profound learnings and insights, fostering an inclusive ecosystem for all stakeholders, The Yarn Bazaar said in a press release.
With over 25 episodes and counting, The Yarn Bazaar Stories Podcast established itself as a repository for success stories in the textile realm. The company’s commitment to delivering informative content has yielded a rich tapestry of valuable insights, experiences, and learnings. From top management representatives of renowned companies like Reliance, Aditya Birla, Shoppers Stop, Rossari Biotech, TT Textiles and more, each episode unfolds a unique narrative of triumphs and challenges in the textile landscape.
Despite the industry’s initial reluctance to adopt podcasting, The Yarn Bazaar’s YouTube channel has garnered over 150K watch hours. This overwhelming response reinforces the growing appetite for accessible and relatable content within the textile community. Short clips of these podcasts are available as reels and shorts for broader viewership and enhanced accessibility, the release said.
“The podcast’s genesis lies in the conviction that as the youth becomes increasingly tech-savvy, providing easily accessible and relatable content is paramount. We set out to break barriers, making discussions around textiles more engaging and inclusive The Yarn Bazaar Stories Podcast has not only become a repository of industry wisdom but has also facilitated invaluable connections within the textile landscape. As we continue to unravel more stories, our commitment to promoting role models and fostering an inclusive environment remains unwavering, making TYB Stories a catalyst for positive change in the Indian textile industry,” the release added.
