The Souled Store plans first international store launch in 2025

Apparel and lifestyle brand The Souled Store aims to open its first international brick-and-mortar outlet in 2025. The Mumbai based business plans to begin its global expansion in the Middle East.

“In the Middle East, we are exploring the possibility of three to five offline stores in key locations like Dubai and have already identified a few potential locations,” said The Souled Store’s founder Harsh Lal, India Retailing reported. “We have a clear understanding of the market’s potential. We plan to open our first international offline store in the next six to seven months as a pilot. If it performs well, we envision that international markets could contribute 40% to 50% of our business in the next three to four years.”

The Souled Store plans to first enter the Middle Eastern market through a direct to customer e-commerce store for the region and will also tailor its product offering to local tastes. In order to access more potential customers, the business will partner with local multi-brand e-commerce platforms as well. Following its debut in the Middle East, The Souled Store plans to explore markets such as the US and Europe, confident that its product selection offers something new for shoppers in these markets. 

Entrepreneurs Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal launched The Souled Store in 2013 as a digital first apparel and accessories brand. The label has widened its product offering to over 50 categories and has registered more than eight million customers on its direct to customer e-commerce platform.