The Souled Store opens 30th India store in Ahmedabad

Apparel brand The Souled Store has opened its 30th brick-and-mortar store in India to date in Ahmedabad. Located on the third floor of the city’s Palladium Mall, the store houses a range of men’s and women’s printed clothing and is designed to help the brand build a community.

The store launched with an “elevated design” to enhance the offline shopping experience, the brand told FashionNetwork.com in an email interaction. “We’ve put a lot of thought into creating an environment that resonates with our community, and we can’t wait to hear your thoughts,” wrote The Souled Store.
 
The exclusive brand outlet features a dedicated zone for its sneaker collection as well as its ‘Supima’ t-shirt collection. The store launch is part of the brand’s plan to build a greater sense of community around the label and its design was based on customer feedback.
 
The brand also counts a brick-and-mortar store in The Times Square Grand in Ahmedabad, according to its website. The Souled Store mainly caters to Gen Z consumers looking to celebrate their interests in numerous cultural and media franchises.
 
The Souled Store is based in Mumbai and retails from its direct to customer e-commerce store as well as its 30 brick-and-mortar outlets in cities including Calicut, Mohali, Bengaluru, Chennai, and Mumbai. The brand was launched in 2013 and retails clothing featuring characters from the franchises of Harry Potter, Disney, Power Puff Girls, Marvel, and DC among others.